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DMA
Designated Market Area. A term used by Nielsen Media Research to identify an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA in the U.S.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Entertainment
- Category: TV
- Company:
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- Acronym-Abbreviation:
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