- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.
Industry:Advertising
Purchasing decisions in which the consumer will require additional information on which to base an evaluation of alternatives. Most often occurs where the capital outlay is great or the risk is high.
Industry:Advertising
A research procedure in which outline ideas are exposed to current and potential consumers to learn about their response.
Industry:Advertising
The creation of an understanding about a product, service, object or person.
Industry:Advertising
The responsibility for co-ordinating the activities of all the company’s brands within a particular market sector.
Industry:Advertising
The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.
Industry:Advertising
The process of dissemination of information to establish shared meaning between the sender and the receiver.
Industry:Advertising
The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.
Industry:Advertising
The interpretation of stimuli and the organization of thoughts and ideas.
Industry:Advertising
