6 TermsHome > Terms > Spanish, Latin American (XL) > lealtad a la marca
lealtad a la marca
Medición de hasta qué punto los consumidores se han comprometido con una marca en particular.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
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