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resolución de un problema complejo
Decisiones de compra en que el consumidor requerirá información adicional sobre la cual basar una evaluación de alternativas. Con mayor frecuencia ocurre donde el desembolso de capital es mayor o el riesgo es alto.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Product:
- Acronym-Abbreviation:
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