Praćenje kupovine

Praćenje kupovine

Interviewing and observing a shopper while they are in the act of shopping.

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Industry/Domain: Business services
Category: Marketing
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Tačka kupovine

Advertising; Marketing communications

Promotional items designed to attract the attention of the consumer in those places where the products are purchased, sometimes referred to as point of sale.

Dijete "baby boom" perioda

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Dodana vrijednost

Business services; Marketing

Adding worth to a product, in marketing this can be reached through the act of branding or packaging.

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