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споредбено рекламирање

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

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рекламирање
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Any form of paid-for media used by the marketer to communicate with his target audience.

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Attracting attention to a product or service through the use of media.

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Advertising; Marketing communications

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The process of dissemination of information to establish shared meaning between the sender and the receiver

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