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kasamahang pagtatak
Ang istratehiya ng pagtatatak na kung saan ang isang nagmemerkado may sariling tatak ay humahanap ng kasosyo sa isang itinatag na tatak na pag-aari ng isa pang samahan sa sinerhiya ng dalawang tatak ay mas malakas kaysa sa isang solong mga tatak sa nag-iisa.
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- Part of Speech: noun
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- Industry/Domain: Advertising
- Category: Television advertising; Radio advertising; Print advertising; New media advertising
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