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Reklamiranje

Attracting attention to a product or service through the use of media.

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Komparativno reklamiranje
Business services; Marketing

Advertising strategy of comparing a company or product with another company or product.

Komparativno reklamiranje
Advertising; Marketing communications

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

Multinacionalno reklamiranje
Advertising; Marketing communications

The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.

Dijete "baby boom" perioda
Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka
Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti
Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine
Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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