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Temeljne vrijednosti

The central values associated with a product or service.

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Collective conceptions of what is considered good, desirable, and proper-or bad, undesirable, and improper-in a culture.

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Fundament beliefs and principles about what is important to a person, professional, or discipline.

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Lighting, costumes, sets or other elements that make-up the production's sense of beauty and style.

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The interpretation of stimuli and the organization of thoughts and ideas.

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A grouping of consumers based on the specific benefits they desire from a product.

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