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franšiza
The right to market a service and/or product often exclusive for a specified area, as granted by the manufacturer, developer or distributor in return for a fee: prevalent in the fast food industry but increasingly adopted within the hotel community.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Tourism & hospitality
- Category: Hotels
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
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